مِثقال
✦The noise

Everyone can
generate
content

But generic output was not built for every audience

Generic tone
Music-first edits
Broken Arabic layout
Random visuals
No values layer
✦The insight

Misqal
adds
direction

A guided creative workflow for Muslim creators, brands, and organizations.

1
Brief
2
Context
3
Values
4
Kit
5
Publish
✦One brief

Start with
one real
brief

Campaign Kit
Ramadan donation campaign
Draft
Audience
Muslim families in the UK
Goal
Increase donations in the last 10 nights
Tone
Warm · respectful · urgent
Languages
English + Urdu
✦Values layer

Before
generation,
review

✓
Sacred text handled safely
✓
No music-first direction
✓
Respectful Ramadan tone
✓
Modest visual guidance
✓
English + Urdu layout logic
Values layer approved
✦Campaign kit

Then
the kit
builds

✦
Reel script
9:16
✦
Carousel copy
8 slides
✦
Caption pack
EN + UR
✦
WhatsApp copy
Broadcast
✦
Visual direction
Modest
✦
Thumbnail ideas
3 options
Misqal AI

Join early access.
Get 3 months free.